My dad is liar

                                                                        My dad is a liar       

                        Argumentation is to persuade the reader that your ideas are more valid than someone else. The philosophe Aristotle has classified three type of persuasion. The first one is logos. Logos referring to logic is everything that can be proved and accepted as truth.  An argument based on logos doesn’t not required personal opinion but just facts. The second one is Ethos, this persuasion   acts on the personal emotion. The author sometimes can decide to act on the feeling of the lector or the viewer. Not all advertisement requite the three quotes. In some video you will only find Ethos. Most of the time in the smoking ads emotional reaction is basically required. At last we have Pathos which is a kind of personal demonstration of the author. This demonstration is to show to the readers or the viewer in case of an ads that he is someone who is listening, understanding and want to show solution. We will try to analysis these three elements trough the following ads.

                  ‘’ You can’t change your destiny, but you can create your own’’. This is a life insurance ads that support family. The video shows that they pay great attention on the effort that the parents are doing every day to make a better future for their children. Out there, parents are working hard to ameliorate their lives’ condition and furnish a good education to their kids. MetLife wants to help parents and Guardian by bringing a light in the future pathway of their children.

                  The author has used Ethos because the ads affect your personal feeling. This connection wakes up your emotion and makes you feel pain. Make people feel pain or sad, is one of the best way to have a person exactly where you want him to be. This video is one of the most sadness I have ever seen. It has the capacity to bring tear to your eyes. And when tears come out, you become sensitive. In addition, you are ready to open your brain to anything you think that can complex this. At the emotional point, a human become like a sleeping water. Even the finger of a child can create new movement.

              The video has used a family behavior to introduce its service in the society. The Dad and his daughter are the personage used in this projection. This short story used to happen in a real life and that’s why it affects your emotion at this point.  At the beginning of the story, everything looks perfect. The child and the dad were both happy. In a letter, the little girl describes her happiness with her dad. Dad represents her superhero. The story has been told by the kid. The kids has explained how strong and protective his dad is. That part of the video is really realistic. Most of the time, a child knows only what their parents show them. The only thing that is not realistic fact is that the story is being tell using the voice of the child. This is like an ads I have seen years ago preaching against abortion. The one who was speaking was the baby inside the stomach of the mother. There is no way that could be true, but it was so emotional. That is the same thing that happened in this video, a child can’t write that kind of story. But, using the voice of the child makes the projection so attractive.  The best part of the video is exactly when the dad is surprised to see that the daughter has understood everything. The part when the Happy Dad bring him to school and after run to work. In the normal life, a child can’t be that smart to figure out what was going on. The fact they show she did make the video more chocked.

               This video is not only emotional, but also it is a logical one. This video implies that the day you’ve decided to have a child is also the day you’ve decided to sacrifice yourself for his or her own good. The day you’ve decided to wake up early and go to bed late, to take two to three jobs for some etc… All that is because you must always love someone more than yourself and a child future, his happiness worth all of that. It is always going to pay at the end. When you do all the sacrifice your child is happy, they bring good grades home, they recognize your hard work and show more respect and be more motivate in whatever that they are doing. And you as a good parent in return will be proud and honored. It is not because it has used thing in the real life to do so. But because it is connected that thing with the kind of articles he is offering. As many other company MetLife offers different kind of insurance. To offer these kind of service all you need to do is to push people to see that life can be better if you accept my service. You don’t need to lies to your child and hide your sadness. This aspect reflects to the Logos. After seeing this video, the viewer will use is reason before acting. What is happening in my life and why should I do. This short story already acting on your emotion, now is pushing you to take action if you convince that the condition of the dad is the same as your

              After influencing your emotion and push you to reason the author didn’t stay different. Even if he doesn’t show itself on the screen, he let you know who he is. He has used Pathos. By presenting it these images he show itself as someone who’s know about life, someone who understand what is going on and want to bring solutions. He shows that he understand that Sometimes parents want to give the best education to their children. As human being, we all make mistakes. We cannot never satisfy a person at hundred percent (100%), there will always be a margin of error which might appear as 2% or 3%. Every decision making has good and bad side, positive and negative consequences. The strategies using to help someone can turn out to be the worse experiences that this person has never lived in his/her life and can induce this person to become your adversary or hater. An author’s always push his reader to have a positive ideas about his personality. On that video what we can see is a man who is listening or maybe has been in this situation one.              

                 No matter how emotional this story is, some people will still not being convincing to service offer by MetLife. The long of the video, the little has been present with an adult character, something who can’t be possible. For her age there is no way she could understand sacrifice of his parents. And one of the other problem of the video is that the little girl say” he lies about having a job”. That can’t be. Because in the video the dad has been showing while working. The producer should correct that part and say “he lies about having a good job’’. This quote will make more sense. Not everyone will pay attention to these detail. Because he emotional aspect already cover all your sense. A producer don’t need to correct this as a mistake; only a little group of person curious will see this.

                     

  Work cited

   MetLife, Hong Gong. My Dad is a Liar. Emotional commercial YouTube, February 3 2015