Critical analysis - What is a woman's worth?

Maria Boleaga

Eng 110- Critical Analysis

April 20, 2015

What is a woman's worth?

    There are cultures that have different ideas about women. In America women are considered equal but are not paid the same. In China women are considered equal but there is a lack of politically. In Germany women are also considered equal but they also don't get paid the same. Women around the world create organizations because of these reason. In Germany women gathered together to create an organization called Terre Des Femme. An organization that created an ad that focused on gender equality and feminism. Terre Des Femme is trying to change how German society views women.

  Terre Des Femme is a non-profit organization, originated in Germany. In 1981 the Terre Des Femme organization was noted in an article about women rights in the Middle East. In which it made an impact in the Middle East to become active on the women's rights. This organization is trying to change how German society views women for years this organization has been focusing on equal and inalienable rights for women in the German society. They created an ad, with the help of Theresa Wlokka the designer of the ad and other students from Miami Ad School in Germany, provides a message on how society views women base on her clothing. Their purpose of this ad is for the German society to not judge a woman base on her clothing but to judge on her skills. The kind of skills that will lead to a woman to her job. Terre Des Femme shows their purpose by creating three similar ads. In these three similar ads there is a woman's chest, legs and feet with a measurements line of unavoidable names towards a woman. Their ad expresses to the audience of German society about women dressing the way the want to without being called names. Terre Des Femme vision is that a woman should have equal rights, self-determination and freedom of her own body. Therefore they created this ad because they want the German society to understand that a woman should be able to walk on the streets without being judge. Base on this organizations view on women their ad shows pathos to express to the German society.

      These three ads on women indicate pathos. Pathos is the emotion of what conveys the viewer to the ads. Since Terre Des Femme focus is on equal rights and feminism they present their ads by putting a measurement of words on a woman's chest, legs and feet. The outcome of this is for the German society to feel that it is not all right to judge a woman base on what she wears. However, when a woman views this ad they can start to feel unease because they might know that these are real facts that happen in their society perhaps around the world. Perhaps that’s why Terre Des Femme decided to display their ad with a rule measurements of mean words to prove to their society that these words are unnecessary to use on a woman, because a woman should be judge on her skills. Another way they show pathos is the way they show the woman's chest, legs and feet. The way they reveal a woman's chest is by having only, which seems like a bustier top that doesn't cover the woman's chest much. Next, is a woman's legs, they reveal her by wearing skirt that the length of it is not long but short. Lastly, is a woman's feet, the woman's feet is not wearing any shoes, but her feet are rising up as if she was wearing heels. Also the way that they use the colors, that don't look to colorful can persuade a person on their views on a woman. These ads demonstrate how the German society views women, and the way they use meaningless words to describe a woman. They are trying to send out a message to Germany of Regardless of what the person is wearing they should still be treated with respect. The effect of these ads in the German society provides emotions that can cause women to unite for their equal rights. Terre Des Femme beliefs is that a woman should be able to roam around the streets without society controlling them from accomplishing their goals to success.

    The views on women in German are not equal to men. Terre Des Femme ad about a woman being a judge by her clothing came out recently in 2015, to convey the message across Germany and around the world about women should be respected at all times. Their ad appeals to ethos, the ethics of moral principles of right and wrong. The wrong thing about Germany's society is that they judge women on appearance such as her clothing. Terre Des Femme ad clearly states that a woman's worth is not based on her appearance but her skills. They way that this ad is being portrayed is that everyday women have to go through so much in their life just to succeed. Women also have to try to fit in society without being judge. Women in Germany whose organization have increase since 1981 have helped women fight for their equal and inalienable rights. An example regarding their ad on women is that a woman should be able to have control of her life not society having control over women. Therefore this ad message is about women having the freedom and respect in the German society.  The way this ad shows ethos is by the line measurement of words that a woman is being labeled base on the kind of clothing she wears. Another Reason why Terre Des Femme created this ad along with some students from Miami Ad School in Germany is because they want to value what's right for a woman to fit in society. Women may not be able to have the same skills as men, such as being able to lift heavy things but women are strong base on other skills. A message to Germany through this ad is that the way society views women is wrong, so this also appeals to logos.

   According to this ad the way Germany views women is based on their appearance and not on their skills. Terre Des Femme ad appeals to logos. Logos is the logical reason of the purpose of the ad. The way this as appeals to logo is the way the language is being put on the ad and how these words describe a woman. These labels are words of how Germany views women in their country. Germany is the largest economy in Europe, meaning that they are powerful in politics. Despite the fact that Germany is powerful, it seems that men are more in control than women. So this makes women in Germany not equal to men. So because of this issue, the Terre Des Femme ad provides an accurate message on how women are being portray in German society. This ad has been seen in some areas of the world. The reason is because they are trying to send out the message that they provided with ad about a woman's rights of freedom. Another way that this ad shows logos is the way the clothes are measured of its length. Such as a short skirt, a bustier top and how high the stilettos are. As a result of length of the clothing, this ad can convey another reason to why women should be given equal and unalienable rights. Since Terre Des Femme main focus is on women's rights they want to be able to make a woman feel safe in the environment that they are living in. Besides, none of these labels are complimentary words that a woman would like to hear. To elaborate more, the ads logic reason is so that Germany would be able to accept women that way they are. Terre Des Femme ad is a reasonable for people in Germany and other societies to recognize that it is wrong to label a woman and women should be respected.

 The central theme, of this ad is to try to change the views on women. Since, Terre Des Femme ad has been spreading through social media. Therefore, women in Germany have protest on the federal government on equal pay rights. Women in Germany want their equal rights so that they no longer have to be judged on their appearance. This organization has been in Germany since 1981, now they have finally grabbed Germany's attention on how women are viewed. The moral principle of wrong and right of labeling women is not okay.         

    It has been shown that, women in Germany are not equal and are being judged by the appearance rather than her skills. Terre Des Femme ad took it to the next level on how society views woman. By showing a woman's chest, legs and feet on the ad they explain to society that it is wrong to label a woman. The importance of this ad is that if society decided to judge a woman, then they should judge on her skills. In overall this organization's mission if equal rights, self-determination and freedom for women, so that’s why they created this ad. This ad can have different meanings to society. Terre Des Femme ad wants people around the world to change their views on women. They want people to view women as part of their society. So what will society do to change their views on women?