Name: Niamul
Karim
Class:
English 101
Date:
03/03/2015
Summary
and response of ‘ Kid Kustomers ‘
In his essay
“ Kid Kustomers “ the journalist and writer Eric Schlosser asserts that the
advertising
agencies and the American companies use the kids to increase their market
profit
where they
use the Television as main media by addressing the general people, the
advertising
agencies and
the companies as well. Schlosser mostly has tried to leave the judgment upon us
if
this policy
is right or wrong. By supplying the reader with information about the
advertising
policy and
research evidence, Schlosser build his claims about the fact that innocent kids
are
researched
and being used by the marketing companies to increase their sale of the
products.
He noticed
this fact as he belongs to America and he feels that every one must give
attention to
this. The
fact is Children are targeted as customers to selling the products by many
American
companies.
Eric Schlosser wishes to convey to readers the importance of awareness and
describing
the hidden fact about the marketing policies in order to make the reader
conscious
about their
children and also to make it known to all the people around the society. The policies
that the ad
agencies have is called “ cradle to grave “ strategies which uses the nostalgic
childhood
memories of the people to buy their products for entire life. The author’s
audience
likely
consists of those interested in social awareness are using this essay as is
evident through
his
references to understand and think. He addresses readers with a tone that is
compassionate
and
protesting for the sake of the children of the society.
The essay “ Kid Kustomers “ is a moderately brief essay which
does not take much time to read and
understand the social fact which was written. Eric Schlosser
has written it at the time which was just at
the beginning of the business based on the children. Our
time is more advanced. In spite of that the
essay is more applicable and still got meaning for our time.
Because this business policy has not finished
rather it nourished a lot in our time. But it is not always
negative to do business based on children.
Because, children also need their necessities. Children
needs more entertainment and change in their
lives than the adults. So, manufacturers need to spend more
money and effort to understand the
children to make the products of children’s need. But we can
say that most often business are trying to
take the advantages of the greediness and innocent want of
the kids to make their sales. Because,
business are done which is not always for the necessities of
the children but to just merely entertain
them, they are also trying to control the children’s mind. I
think that is why Schlosser has written this
essay for us general people to reflect.
The evidence that he has shown about FTC ( federal trade
commission ) was very important to notice
that the matter is so serious not only America but also all
over the world because many of the American
companies and channels are also established and broadcasted
on all over the world which are showing
the advertisement and marketing based on the children. We
can see that the matter had gone to the
Law court between FTC and the business companies because
advertising are the most important part of
business and millions of dollars has been spent on it. So,
it needs to have balance and a control over the
marketing policy which are based on children.
I also belong to the vast general people of America and I
agree with Eric Schlosser on the concern that
Fast food, Toys, Clothes etc. are not always our necessities
but these are other person’s business which
are done based on the research of our taste and our
children’s taste. So, we need to control our children
in a disciplined manner.
As I said it is not always bad to do business upon
children’s need and imagination because eventually it
does good to them. Children gets their things on the basis
of what they like to think and have in their
life. After study their advertisement and cartoon gives them
relaxation in their home. They can have
their healthy cereal boxes charming to touch and eat which
adds extra taste to their tongue. Which
increases their eating habits. Everything needs money to run
and the birth rates increases, so it needs to
have a healthy business policy for children’s need.
So, in the conclusion I can say that the essay “ Kid
Kustomers “ has given us the subject to think and
reflect on how we can keep balance and make it positive for
us to give comfort to our parents life and
the life of their children to make a healthy society.
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